Which GPS Brand Should I Buy?

The Black Friday/Cyber Monday shopping results are in and this year held no surprises as to which GPS brands remain at the top. The market remains dominated by three major brand names. If you're looking to get a new GPS device anytime soon, you may want to consider who's leading the pack. Once again, Garmin, TomTom and Magellan came out on top with a combined total of 95% of the GPS sales.

Why does that matter? It's not that the "lesser" brands are bad devices, some of them are impressive. In fact, there are several up and coming brands that are sure to be making an impact on the market soon. The numbers matter because of companies like CoolRVToyz.com, who produce enhanced products for GPS units. Their main product is a database of campgrounds, camping sites and RV parks that you download into your GPS as a Points-of-Interest (POI) list.

Unfortunately, there is no "standard" for producing add-on information to GPS devices in the form of POI data. This means each GPS brand must be developed separately. When companies develop these POI accessory products for GPS devices, they often can't afford to focus their resources on the smaller segments of the market. It's just good marketing strategy to put their resources into the majority of the market ... in this case that 95% represented by the three major brands.

Which GPS Brand Should I Buy?

So, as a consumer looking to purchase a new GPS, this is a big consideration. Sooner or later you may want additional POI's for your GPS. Your selection will be much larger if your GPS is one of the brands with the larger market share.

Happy RV'ing ...

Phil King

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